Trusted by 1000+ brands and retailers worldwide
“Ecommerce conversion rates in the furniture sector to be as low as 0.5% on average, compared to 2.25% for all industries. “
Here’s how to fix it
Invest in High-Quality
Product Visual Content
Enhance your online presence and boost sales with high-quality product images. Why investing in top-notch visuals is crucial for your business?
By investing in high-quality visuals, you can create a strong visual impact that differentiates your products from the competition.
Additionally, stunning visuals help create a sense of professionalism and credibility for your brand. When customers see well-presented products, they perceive them as being of higher quality and are more likely to trust the brand behind them.
56% of online shoppers say they would not buy from a website if it had poor product photos.
Provide a personalized shopping experience
According to McKinsey, 71% of consumers expect personalization in marketing efforts. Guess what? They also expect personalization in shopping!
Adding product customization into your e-commerce platform empowers clients by presenting a set of options to personalize and tailor products to their specific requirements.
Whether selecting colors, materials, sizes, or finishes, consumers actively participate in the design process. This hands-on engagement creates a connection between the customer and the brand, fostering a sense of co-creation and emotional investment.
According to Deloitte, 71% of consumers who customize a product stated they would be prepared to pay a premium price.
Introduce 3D technology for more product engagement
Offering your customers a truly interactive shopping experience is vital for ecommerce success. The ability to rotate and zoom in on the product to get a “feel” for the materials, details, and quality will significantly increase customer engagement.
3D technology is the ultimate tool when it comes to helping your customers to make a better informed purchase, ultimately leading to uplift your conversions.
Product Detail Pages with 3D viewers have shown higher ‘add to cart‘ and lower product returns then the ones without.
Product videos
10 – 15 second product videos for highly effective product detail pages, social media and marketing campaigns
360 spins
Enhance the shopping experience and allow customers to quickly spin the product around directly within your PDP.
Offer augmented reality to help customers make confident purchases
AR enables customers to visualize products in their homes. They can also view the product from different angles and in different locations, which increases customer engagement and helps them make more confident purchasing decisions.
And, increasingly, it’s a feature that customers demand. According to a study by Snapchat, 92% of GenZ want to use AR for shopping, with 49% of millennials saying AR is ‘very important’ to them.
Showcase products in context
The lack of context in a furniture product image is often leading to negatively impact the conversions and overall sales of a product. Showcasing product in context and in life-like settings is crucial to allow online shoppers to project themselves and to create a connexion with the product but not only.
You do not need a full studio to shoot in-context images, we can help you with Lifestyle renders.
Optimize mobile version
Many ecommerce furniture retailers offer non-optimized mobile visual product content. Common problems include images not appearing to scale, slow loading times, or toggle buttons displaying incorrectly.
All of this affects the overall shopping experience, with therefore a direct negative impact on conversion rates. Brands looking to improve conversions by optimizing their mobile platforms should focus on three things: a smooth user experience, providing relevant information, and easy navigation.
What can you expect?
Product visuals have the power to increase consumer engagement by capturing attention, conveying messages effectively, building trust, and providing detailed information but not only.
Uplift conversions
Higher quality visual product content impacts KPI’s like ‘add to cart’ or ‘Time on site’ leading to an increase on sales conversions.
Lower returns
The more and the better product information is given to the online consumers the less likely they are to return products.
Impact brand image
The quality of visual product content will impact your brand image. Separate from the pack with outstanding and innovative content.
Customer experience
Stop selling products – Start selling the experience for a higher customer loyalty and an increase in average cart value.
All there is to know about selling more shoes online – in only 20 minutes
Let us show you all the possibilities product visual content have to ofer. Whether you need to create 2D imagery at much lower costs or want to provide your clients with a richer shopping experience, we got your back. Fill out the form, and we will contact you to set up a demo.
