One of the biggest opportunities for e-commerce today is to offer an online shopping experience that convincingly replicates or even improves upon in-store shopping. Coming up with innovative ways to present the product, and in doing so offering the client an extra level of interactivity, should really be a top priority for online retailers. 3D and it’s many applications provides an abundance of opportunities to do just that.

The Future Shopper report, done by Wunderman Commerce, shows that 72% of consumers are likely to shop with retailers that are digitally innovative. They favor brands and online stores who provide them with new and exciting ways to interact with the product online, giving the in-store experience found in brick-and-mortar stores a real run for its money. This requires brands to embrace advanced technologies like 3D to boost their site merchandising strategies.

Trump the in-store experience
Through browser-based configurator solutions like Expivi, online shoppers can now experience the product in a way that in some cases trumps the in-store experience. As customization is becoming the new standard, a 3D configurator gives shoppers the ability to first create ‘their’ specific product, view it from every possible angle and even zoom in to appreciate important details. This helps to mitigate perceived risks of buying online which leads to increased conversion.

Big impact
Of course, at the end of the day, all that matters is how adding 3D to your visual content mix impacts conversion rates. Large bodies of scientific research prove the role of visual content in e-commerce. It is the only tangible representation of the product, therefore in a way, it is the product. Adding 3D models, render spins or 360-degree photos can have a material impact on increasing conversion and lowering returns. For example, since the implementation of an augmented reality tool to help customers visualize furniture and decor in their home, technology-home-design company Houzz’s customers are 11 times more likely to make purchases on the website.

Lower return rates
But it is not just conversions that benefit from the application of 3D. Properly managing buyer expectations at key stages in the buyer journey can dramatically lower return rates. Build.com, for example, found that the return rate for shoppers that use augmented reality is 22% lower than shoppers who didn’t use the tool when buying the same product.

Don’t be left behind
Brands who don’t take the necessary steps to align their visual merchandising strategy with fast-changing consumer expectations run the serious risk of being left behind. 3D product visualization in all of its many forms can help you transform your channels into the interactive online shopping experience your customers have come to expect.

If you would like to know how we can help you achieve this, please don’t hesitate to let us know. We would gladly tell you more about implementing 3D product visualization into your digital merchandising strategy.

To support the innovation-driven growth Bright River proudly presents a new Advisory Board. The Board consists of several representatives of shareholders and three external advisors, each bringing a wealth of relevant and complementary experience to the table. “We couldn’t be happier with the addition of such capable and knowledgeable professionals to our Advisory Board. They provide us with new and sharp insights, offer strategic guidance and give us access to invaluable contacts” says David Jonkers, CEO at Bright River.

The advisors:

Maurits Teunissen
Founder and CEO of StyleShoots, manufacturer of ‘Visual Content Production machines’; a range of innovative devices geared for highly automated photo and video production. StyleShoots and Bright River recently launched an integrated solution for their mutual clients, resulting in a streamlined and highly efficient visual content production process. Maurits started his career in Desk Top Publishing and content production at Apple – when it was yet to grow into the massive entity it is today – and witnessed the rise and coming of age of the industry.

Deborah Nas
As a professor of ‘Strategic Design for Technology-based Innovation’ Deborah’s teachings cover the latest insights on technology and innovation methods. In her capacity as strategy and innovation consultant she gained massive experience by leading hundreds of corporate innovation projects.

Hans Jansen
Originally a programmer, Hans went on to become an entrepreneur. Today, he is an investor and advisor. He founded Woodwing Software, a company that develops software to help companies develop and publish content. Hans understands the challenges and complexity of visual content large ecommerce players deal with on a daily basis better than anyone.

‘Strengthened by such an Advisory Board, we are convinced we will increase our innovation rate exponentially” concludes Jonkers.

Creating engaging online shopping experiences throughout the entire buyer’s journey is pivotal for e-commerce success. That is why working together with Expivi brings real added value to the table. Both companies wholeheartedly believe that 3D, with all of its many applications, plays a crucial role when creating the aforementioned online shopping experiences. By playing off each other’s strengths this collaboration offers huge benefits for both Expivi’s as well as Bright River’s clients.

Leading and award-winning 3D Product configurator Expivi.com, and Bright River are mutually preferred suppliers. For Expivi users this means benefitting from high-end 3D models developed by Bright River, ready to use on the entirely browser-based Expivi configuration platform. In turn, Bright River 3D model clients benefit from easy access to Expivi’s platform, enabling their shoppers to configure their products of choice quickly and smoothly.

About Expivi

After years of game development and specialization in 3D visualization technology, the founders of Expivi are bringing disruptive technologies to e-commerce. Revolutionizing the customer journey and experience of online shopping.

Expivi’s mission is to create the standard 3D e-commerce platform, by creating the standard for 3D, augmented reality and virtual reality in e-commerce.

As a startup and scaleup, Expivi has been recognized by many as an extremely innovative technology that is revolutionizing 3D e-commerce. Expivi has been awarded a wide range of awards for its technology.

E-commerce businesses scaling content production benefit from technology platforms embracing “open ecosystem” vision

New York, NY, and Amsterdam, Netherlands – April 3, 2019: Bright River, a global leader in end-to-end visual product content solutions for e-commerce, announced its integration partnership with Capture Integration’s ShotFlow, offering more scalability to photo studios serving the e-commerce industry.

High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers across many channels and platforms.

Bright River’s STREAM platform brings high-quality, scalable product image editing to e-commerce companies, allowing them to richly and accurately merchandise product offerings even at a high turnover rate. Likewise, the ShotFlow platform automates the production process for high volume photo production studios, including automatically tagging photo and video assets with rich metadata at the point of capture, creating “smarter assets.”

The Bright River and ShotFlow application-based integration enables ShotFlow users to automatically send their images to Bright River directly from their studio management software, and receive them back at their location of preference. In addition to file automation, critical production information including styling and retouching notes can now travel within the asset to inform the Bright River post-production team. This integration enables seamless workflow, greater scalability, reduction of errors and a consistently high-quality visual content output.

“The partnership is in line with Bright River’s vision for an open ecosystem for e-commerce, enabling our customers to choose from best-in-class technology platforms that best suit their needs,” said David Jonkers, CEO of Bright River. “We’re thrilled to provide an integration to ShotFlow, which we believe will continue to help brands overcome the workload challenges that producing more visual content in an increasingly faster turnaround involves at lower cost.”

“Visual content production is crucial in e-commerce, and Bright River has always pioneered new ways to serve the leading retail, fashion and apparel brands,” said Eric Fulmer, VP of Operations and Strategic Growth at Capture Integration. “Their commitment to applying cutting-edge technology to visual content, and their dedication to automating and improving crucial content workflows, makes Bright River an ideal integration partner.”

 

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About Bright River
Bright River is the visual content solutions provider of choice for many of the world’s leading e-commerce brands and retailers. Visual content solutions create rich, engaging online shopping experiences that help convert customers from browsing to purchasing, and enable studios to streamline their visual content production for fast pace product turnover.

With their end-to-end, scalable solutions, from visual product content analysis and optimization to post-production image editing and CGI creation, Bright River empowers brands and (r)etailers to increase revenue through effective online merchandising.

Established in 2006, Bright River is growing rapidly with headquarters in Haarlem, the Netherlands and a second head office in New York, NY. With 750 employees in five offices across three continents globally, Bright River serves customers worldwide with a strong foothold in the United States.

To learn more about Bright River, please visit bright-river.com.

Media contact: Susanne Roelle, susanne.roelle[at]bright-river.com, +31 (0)23 542 1530, Media kit

 

About ShotFlow
ShotFlow is an “operating system” for the modern, high volume photo production studio. Now brands and their studio partners can optimize visual content production like never before, by eliminating spreadsheets and integrating other data sources to the production workflow.

For more information about ShotFlow, please visit shotflow.com

 

About Capture Integration
Capture Integration (CI) was founded in Atlanta in 2004 to serve the needs of the photography industry through sales, service, and rental of the highest quality photographic products. As the digital revolution continued to fundamentally alter the photography industry, CI responded by developing unique photographic solutions for advanced digital imaging workflows. Today, Capture Integration is internationally recognized as the leader in

their field and the partner of choice for the most demanding photographers and studios around the world. This dedicated team of experts is now the benchmark of how business should be conducted in our evolving digital imaging marketplace.

For more information about Capture Integration, please visit captureintegration.com

Bright River and StyleShoots offer cloud-based integration to automate connection between production and image editing

New York, NY, and Amsterdam, Netherlands – March 21, 2019: In continuing its ambition to provide the most efficient and effective visual content solutions to the global e-commerce industry, Bright River announced today that it will be offering seamless integration with Dutch-based StyleShoots, the industry leader in studio automation solutions.

Generating high-quality visual product content in large volumes poses a challenge for e-commerce brands and retailers. The cloud-based integration, which will connect Bright River’s own efficient image editing and post-production platform, STREAM, seamlessly with StyleShoots’ automated photo- and video production equipment, is expected to offer photo studios an easy, reliable one-stop-shop for combined photo production and post-production.

“The bridge between point-of-capture and post-processing should be as seamless as possible. StyleShoots’ production automation and Bright River’s high-quality, optimized image editing are both top-choice services for photo studios,” said Maurits Teunissen, CEO of StyleShoots. “Now, files travel seamlessly between the two stages of the photo studio’s workflow, enabling an easier and more efficient process.”

The integration with StyleShoots marks the latest of several key integrations with best-in-class, leading production outfits which enables Bright River to offer the most robust, user-friendly suite of e-commerce merchandising solutions related to visual product content in the industry.

“Both Bright River and StyleShoots are committed to automating processes for photo studios in a way that does not sacrifice quality and is still consistent with their customers’ styles and brands,” said David Jonkers, CEO at Bright River. “There was no question that a cloud-based integration would make production and post-production efficient from end-to-end for our mutual customers.”

 

From left to right: Maurits Teunissen, CEO at StyleShoots and David Jonkers, CEO at Bright River.

 

About Bright River

Bright River is the visual content solutions provider of choice for many of the world’s leading e-commerce brands and retailers. Visual content solutions create rich, engaging online shopping experiences that help convert customers from browsing to purchasing, and enable studios to streamline their visual content production for fast pace product turnover.

With their end-to-end, scalable solutions, from visual product content analysis and optimization to post-production image editing and CGI creation, Bright River empowers brands and (r)etailers to increase revenue through effective online merchandising.

Established in 2006, Bright River is growing rapidly with headquarters in Haarlem, the Netherlands and a second head office in New York, NY. With 750 employees in five offices across three continents globally, Bright River serves customers worldwide with a strong foothold in the United States.

For more information about Bright River, please visit bright-river.com.

For press and media inquiries, please contact Susanne Roelle: susanne.roelle[at]bright-river.com, +31 (0)23 542 1530

 

About StyleShoots

StyleShoots was founded to simplify one of the most critical parts of fashion e-commerce – product photography – by designing and manufacturing the world’s first all-in-one photo machines for fashion.

In 2011 the company’s first product StyleShoots Horizontal revolutionized flat photography. In 2013 StyleShoots Vertical brought the same ease of use to mannequin photography. In 2017, StyleShoots Live was launched to redefine live model photography with easily captured lifestyle stills and video without the need for a camera crew. StyleShoots’ products are the result of Dutch engineering, Danish design philosophy and a fascination with sleek, useful technology. In 2018, the company launched Eclipse – the all-in-one automated machine for footwear and small accessories that produces cinematic, fully edited videos in minutes alongside crisp stills of products.

Fashion brands and online retailers around the world use StyleShoots as their in-house photo equipment, including Boohoo.com, George at ASDA, Zalando, Zulily, Toys”R”Us, and more.

For more information about StyleShoots, please visit styleshoots.com.

 

 

 

 

Bright River receives investment from Pride Capital Partners, (formerly known as Main Mezzanine Capital) to enable ambitious growth in visual content optimization

New York, NY, and Amsterdam, Netherlands – February 12, 2019: Bright River, recognized as a global leader in visual content solutions for e-commerce brands, announced today that it has received substantial investment in the form of a mezzanine loan from Pride Capital Partners to realize its ambitious growth strategy. The investment will enable them to make significant leaps in bringing innovative, data-driven visual content optimization (VCO) solutions to market.

“Visual content optimization plays a critical role in e-commerce by influencing and generating consumer confidence and buying intention,” said David Jonkers, CEO and co-founder of Bright River. “We are thrilled to be able to bring visual product content to the next level and beyond with this investment.”

Bright River is committed to offering visual content optimization that is data-driven by leveraging the most cutting-edge technologies available to e-commerce worldwide. The company plans to use the Pride Capital Partners investment in three main areas:  3D product visualization; automation of image editing using machine learning; and advanced visual content optimization (VCO).

“Visual product content is an area where there is enormous growth potential for e-commerce,” said Lars van ‘t Hoenderdaal, managing partner at Pride Capital Partners. “We found Bright River’s plans to enable brands to make data-driven decisions using visual content well-positioned to lead this growth. We’ve been consistently impressed with their vision for visual content optimization, their management team and their notable global client portfolio.”

“While we’ll be sharing more of our plans at a later date, I will say that we are making significant strides in applying advanced and emerging technologies to image editing, 3D product presentation, and data-driven decision making,” hints Jonkers. “There are exciting things on the horizon and this is a space to watch.”

 

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About Bright River

Bright River helps online (r)etailers optimize their visual product content mix, enabling them to create rich, engaging online shopping experiences that result in higher conversions and lower return rates. E-commerce success increasingly depends upon visual content optimization (VCO). Bright River applies machine learning and advanced technologies to increase efficiency in image editing, video editing, and 3D modeling.

Bright River was established in 2006 and is headquartered in Haarlem, the Netherlands with a second head office in New York, NY. With 750 people employees in five offices across three continents globally, Bright River serves customers worldwide with a strong foothold in the United States.

For more information about Bright River, please visit www.bright-river.com.

For press and media inquiries, or to learn more about VCO, please contact Susanne Roelle: susanne.roelle@bright-river.com, +31 (0)23 542 1530

 

About Pride Capital Partners
Pride Capital Partners is a specialized private debt company, formerly known as Main Mezzanine Capital, the financing activity of Main Capital Partners. Pride Capital Partners provides mezzanine funding to profitable and growing companies in the software and ICT market in the Benelux and DACH region. Active companies in the portfolio are for example OnGuard, KAIROS, COYO, DataManagement Professionals and Spotzer. For more information, please visit www.pridecapital.nl.

Together with both Bright River Bangladesh’ Managing Directors & Co-founders, we recently festively opened the new office space of Bright River Bangladesh. The modern facility, which measures well over 5200 square feet offers fantastic workspaces to more than 440 editors, working in 3 shifts.

With this exciting step forward, all editors are now operating on the same floor. The new office is located in the same building – which underwent a thorough safety inspection by a Dutch construction company – but is now no longer divided over multiple floors.

“The new space reflects Bright River’s ambitious company goals aimed towards remaining the leading visual content optimization company in the world,” said CEO David Jonkers. “As volumes continue to grow, we needed to boost our production facilities. With this new office space we did just that.”

 

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Online purchases continue to climb at a massive rate. In order to win the favor of the customer, online retailers continually search for new ways to impress. But as new technologies and user experiences make their way across the web, shopper expectations continue to rise.

Although new and improved technology always does well when it comes to wowing the customer, one basic ingredient for online success remains unchanged:

the right product images.

According to a study by Live Person, 56% of online customers abandon the buying process due to a lack of product information. High quality images play an important part in providing customers with all of the necessary information to make a buying decision.

On top of that, images can have a significant impact on the credibility of a site. The Stanford Persuasive Technology Lab showed 2,440 participants several websites and asked them how they evaluated the credibility of these sites. Almost half (46.1%) said that the number one criterion for discerning the credibility of the presented material was the web site’s design. The quality of images can make or break the design of a site – having a direct effect on the brand’s credibility.

What makes a good image?
Defining the quality parameters of such an image is a complex process. Composition, clarity, brightness, resolution, strong contrast between foreground and background as well as a clean and uniform background are just some of the factors that need to be analyzed. However, the biggest names on the web like Amazon, Google Shopping and eBay have some serious minimum requirements for an image to qualify as good.

Google Shopping dictates that products should fill 85% or more of the image frame and need to be at least 800 pixels to make sure they are optimal for high resolution displays. Amazon has a similar policy, with 85% of the image frame and a minimum product height of 500 pixels, all on a clear white background. These guidelines should serve you well when analyzing your own images.

Multiple shots
Making sure you have multiple high quality shots of an image is a wise investment, as long as you make sure to keep a close eye on the consistency. Online shoppers value websites with high quality product shots as long as they are shot and presented in a consistent manner. Products presented on a clear white background are most common and still outperform products that are not.

 

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Follow the big brands
A white background provides the perfect contrast for almost any product. This is especially true in the fashion industry. Nearly all of the biggest brands present their products in a highly consistent manner, using mainly white backgrounds. Shooting clothing lying flat simply doesn’t cut it any more. Natural shadows or reflections are the industry standard for shoes, bags and accessories while the Invisible Man technique can be an incredible conversion booster for items like shirts, coats and sweaters. Removing wrinkles, reshapingand color correction can add even more punch to your images.

The post-production image editing workflow needs to be well specified and executed to ensure a consistent look throughout the site. If volumes are low, these images can be edited in house. For higher volumes where speed, consistency and quality are essential, outsourcing can prove to be a very cost efficient solution. If you want to know more about implementing such a workflow click here.

The right image does wonders for your search engine rankings
Persuading your online customer to buy is only possible if they find their way to your site in the first place. Optimizing your images for search engines is crucial for e-commerce success. Making sure you name your images descriptively is just the beginning. Using the right alt tags is often overlooked and can cost you high rankings.

Another critical factor for SEO success is image file size. Page loading times can make or break your site as both Google and the customer will punish your site if it takes too long to load. Especially with the dominance of mobile devices loading speed simply can’t be ignored. Thumbnails are notorious for causing slow performance as they are often overlooked when optimizing image file sizes.

Conclusion
Investing in high quality product images definitely has a positive effect on your e-commerce success. Online customer expectations are quickly evolving and having the right images on your site is essential. Making sure they are high quality, presented in a consistent way and are optimized for SEO is no longer optional but mandatory.

We can help you optimize your images for your website. If you would like to know more about our workflow solutions or image editing solutions please click here to contact our support team.